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The Foundry builds a company’s go-to-market foundation from one input: its website. It reads the site, works out what the business sells and who buys it, then forges the assets a GTM motion needs — outreach angles, content, ads, collateral, and a CRM plan.

The Foundry, showing forged companies and their assets.

Use it when you’re starting from scratch: a new company, a new product line, or a client you’ve just taken on.

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Running a forge

1

Pick or add a company

The Foundry opens on the companies you’ve already forged. Choose one to see its assets, or Forge a new company… to start fresh.
2

Enter the website

Provide a website address, like example.com. That’s the only input — everything else is derived from it. The Foundry crawls the site and reports how many pages it read.
3

Watch the run

A run takes a couple of minutes and reports as running, then complete or failed. Assets appear card by card as they’re produced rather than all at once, so you can start reading the profile while the rest is still being forged.

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What gets forged

The run produces a business profile and GTM intel first — these frame everything else: Then the artifacts themselves:

Warm referral

Referral paths into target accounts.

Social mention

Social angles and mentions to engage.

Blog

Content built on the positioning and proof points found on the site.

Ads

Ad copy aimed at the ICP.

Collateral

Sales and brand collateral — including generated pieces like business cards.

CRM plan

The stages and columns this motion needs, ready to add to your CRM.
Every card renders a real result or an explicit empty state. Where the Foundry found nothing, it says so rather than filling the space with a sample. On a card whose whole promise is “here is what we found for you”, a convincing fake is worse than an empty state, because nothing distinguishes it from a real result.

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Preview and live

Each artifact carries a mode:
  • Preview — a draft for you to read. A preview artifact can never be published.
  • Live — cleared for publishing. Publishing it parks the artifact at awaiting approval rather than pushing it out, so nothing reaches the world on the Foundry’s own initiative.

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Refining with the queen

You don’t have to accept what a run produced. Ask the queen for changes in plain language — tighten a one-liner, aim the ads at a different buyer title, add a proof point — and she edits the affected artifacts in place and tells you which ones changed.

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Loading results into the CRM

The CRM plan artifact declares the stages and columns the motion needs, and the Foundry can add them to your CRM for you. Buyers a run matched are then loaded into the first open stage — an explicit step you take, not something the run does on its own. Launching outreach off the back of it is explicit too: a campaign asks Launch this campaign? before anything sends.